The story began long before the company had a name.

SinaFirst is the name behind my China-side execution business — an independent, operator-led structure built around personal involvement, clear responsibility, and practical execution.

I first came to China in 2005 for a language program in Beijing. At the same time, I was completing my Master’s Degree in “Sinology” at the Faculty of International Relations.

My business activity in China started in 2007. Those early years were a period of testing different directions and learning how theory behaves in real business conditions. Year after year, theory gradually turned into practical experience.

In 2016, I incorporated Natantech Company Limited in Hong Kong. Since then, the geography and focus gradually widened. I began taking on projects and orders for entrepreneurs and companies from West Africa, later also from Europe and South America. The business expanded into more categories and new fields.

Over time, uncertain steps and constant testing gradually turned into confident action. Those were the years of deeper hands-on experience — more practical knowledge, more pitfalls, and a clearer understanding of international trade in practice.

In 2021, I incorporated Shenzhen SinaFirst Technology Co., Ltd. to support part of the operations in Mainland China.

In 2022, I changed the Hong Kong company name from Natantech to SinaFirst Limited, bringing my China-side business activity under one clear brand name.

Today, my core business is China-side sourcing and purchasing execution for overseas B2B buyers.