End-to-end B2B support

The legwork behind a China purchase.

What a China agent actually does on the ground
A China purchase looks simple from the outside: a price, a sample, a reply that says no problem. The work that decides how it actually turns out happens after that, on the ground here — and most of it never shows up in an email.
This is a plain look at what I do in China, day to day. Not principles or promises — the actual legwork behind a purchase, from the first supplier question to the goods leaving the country.

Before any money moves

Most of the early work is filtering. I look at who is actually behind an offer, compare it against other options, and get to a real quote — not the round number from a catalog. Where it matters, I run a pre-check on the supplier: company background, how they communicate, the small signals that say more than a polished sales reply.
This part is quiet and unglamorous, and it is where a lot of later problems are avoided. A supplier price is visible from the start. Supplier reality usually is not.

While the order runs

Once the task is agreed, I handle the purchasing and the payments, and I keep the conversation with the supplier in their own language and context — not word-by-word translation that loses the point. When goods are ready, I run goods checks: photos, reference pictures, video, a look at quantity, condition, packaging, and labelling against what was agreed.
Problems come up in any order — a delay, a wrong spec, a packaging question. I do not step aside when they do. I stay on it and keep the process moving until handover.

Getting the goods out of China

Goods from different suppliers come together at a managed warehouse, where they can be received, checked, stored, and repacked before they move on. From there the path depends on the task: consolidate into one shipment, load a container, or hand off to your forwarder — whole or in parts.
I am not a freight company, and I do not pretend to be one. When export handling and customs clearance from China are needed, I coordinate them and stay accountable for the part that is mine.

The same work, in different volumes.

Different clients — different needs and business scenarios. The scope adapts to the task, not the other way round.

End to end.

I act as your China manager and handle the China side end to end. One item or a mixed purchase list — I manage the entire process, from the first supplier question to export handover. China does not become your second job, and you do not have to plan your day around China’s time zone. You stay in control and make the decisions. I execute on the ground here.

Work with your supplier.

You already have suppliers — but you still need someone on the ground to take over the process. I can manage the China side against your instructions: communication with your supplier, orders, payments, checks, consolidation and export handover. The suppliers stay yours, and every quote and payment is visible to you as issued. One product or a mixed list — for you it is still one point of contact in China. The China questions and the execution stay with me.

Seller of record. Multiple suppliers — one invoice.

You purchase from several suppliers, but someone has to handle the work on the ground — I do. A couple of suppliers or a mixed list — I act as your one counterparty. I purchase the goods under my company, pay the suppliers on my side, and issue one consolidated commercial invoice to your company — with the document set for import clearance at your end:
Contract (discussable if required)
Commercial invoice
Packing list
Product specification (TDS)
Bill of lading / Air waybill
Insurance (if required)
Certificate of origin (if required)
First page of the SinaFirst Limited standard trade contract used for seller of record deals — Incoterms 2020, sample blank
SinaFirst Limited consolidated commercial invoice AS26041376 covering goods from multiple suppliers with HS codes and the service fee shown as a line, sample, 22 April 2026
SinaFirst Limited packing list for a consolidated 20 ft container from multiple suppliers — 80 packages, 22.51 cbm, 3,275 kg, sample, September 2025
Original MSC bill of lading MEDUK7550503 with SinaFirst Limited as shipper — 40 ft high cube, 111 packages, 24,090 kg, 51.634 cbm, Nansha to Cotonou, October 2025
Certificate of origin of China issued to Natantech Company Limited, renamed SinaFirst Limited in 2022 — sea shipment from Guangzhou to Brazil, July 2021
Ethiopian Airlines air waybill 071-5170 6491 with Shenzhen SinaFirst as shipper — 11 cartons, 112 kg, air freight from Hong Kong to Lomé, April 2024
*Click any image to enlarge

Sourcing only.

You specify the product and the requirements. I deliver a report: suppliers, real quotes, pros and cons. The results are yours — contacts included. What you do with them afterwards is your decision.

Warehouse only.

When you manage the China side yourself but still need a point for logistics. I give you the warehouse address, and your suppliers send the goods there. Your goods arrive, go through a basic visual check, are recorded and stored, then released to your forwarder or loaded into a container — whole or in parts. You pay for warehousing only. No agent fee. Reporting stays clear along the way: once a shipment is received at the warehouse, you get an updated warehouse report.
SinaFirst warehouse report WS0260088 — 194 packages, 28.23 cbm in storage records per shipment received, sample, January 2026

Single tasks.

Inspect goods before shipment. Visit a supplier and report back. Receive and check a sample. Confirm a real price for one product. A consultation on your China task before you commit, with a defined scope. Each can be done as a separate job with a separate fee.

Whatever the task,

the approach remains the same →

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Agent in China Sourcing in China Logistics & export
Anton Gora
Independent sourcing and purchasing agent
Master’s degree in Sinology
In China since 2005

Field notes