You don’t have to fly to China yourself. But something else is required: the buying process has to be set up properly and controlled on the ground.
There are two extremes.
The first is to assume everything can be handled remotely — you find a supplier, get a good price, send the money, and you’re done. That isn’t purchasing. At its core, it’s relying on luck.
The second is to assume that once you’ve flown to China yourself, you’ve automatically kept everything under control. Wrong again. You can show up, look at the office, drink tea, take a photo next to a machine — and still have no idea what’s actually happening with your order.
The real question isn’t whether you fly over yourself. The real question is whether you have control over the process.
With a sound understanding of how sourcing in China actually works, and a process built properly, a purchase can be organized remotely. But “remotely” doesn’t mean “without control.” It means control runs through the right process and through a person or team on the ground.
Flying over yourself makes sense when the order is large, the product is complex, the project is long-term, or you need to meet the manufacturer in person or make a strategic decision. But for many tasks, the buyer being there in person isn’t necessary. And without experience, the visit may not help much anyway.
A visit can sometimes speed things up — but that’s a separate question. The point here is simpler: showing up in China doesn’t create control. Control comes from knowing what needs checking and what questions to ask.
So no, you don’t have to fly to China. But buying from China blind is a bad idea.
If you’re not on the ground yourself, someone has to be there for you: checking, clarifying, asking the awkward questions, looking at the goods, putting agreements on record, and carrying the process through to shipment.