SinaFirst Limited
How an idea became a seafood restaurant — with a little help from us
Client location: West Africa
Logistics mode: FCL, 40 ft reefer
Project title: Seafood restaurant equipment and supplies
Objective: End-to-end purchasing support in China. Export as seller of record — one invoice in EUR covering all purchases.
Purchase list
-
Kitchen equipment
stoves, grills, fryers, work tables -
Refrigeration
cold rooms, blast freezers, fish tank, chillers & coolers, ice tables. -
Power equipment
diesel generators, voltage stabilizers, solar LED lights. -
Interior items
terrace tiles, décor, CCTV cameras, cashier counter. -
Packaging and daily supplies
packaging machines and materials, scales, printers, consumables, and other day-to-day restaurant supplies.
Intro
The client was planning to open a modern seafood restaurant in West Africa and wanted to purchase a large part of the equipment and supplies in China. A key requirement was a 40 ft reefer that would carry the China purchases as one shipment and later serve as a walk-in cold room on site.
Service scope
- Source and purchase a 40 ft reefer (on-site condition check)
- Source suppliers and items in China based on the purchase list
- Confirm specifications and visit selected suppliers under the client’s instructions
- Execute payments to multiple suppliers under mixed terms and currencies
- Consolidate goods at a warehouse in China
- Perform targeted checks for selected items before shipping
- Book freight and supervise container loading in China
- Manage China export customs clearance and prepare the export document pack
- Issue one invoice in EUR as seller of record, covering all purchases
Results
The goods were consolidated, loaded into a 40 ft reefer container, and shipped as an FCL shipment to West Africa with a complete export document pack. The reefer was later used as a walk-in cold room, as intended.
Afterwards, the client continued working with us as their dedicated agent in China for end-to-end sourcing and purchasing support.
FAQ
An item list is a simple sourcing file that shows what needs to be purchased in China. It usually includes item names, reference photos or links, rough quantities, and any key notes or details to pay attention to.
We don’t have a “universal quote” for any type of purchase in China — everything depends on the exact requirements. First, we need clear input. Only then we can source and check real, up-to-date offers instead of guessing what the client actually needs.
The purchases were made from multiple suppliers in China. But for export, everything was handled under one company name. In the end, the client received one invoice in EUR covering all purchases.
Of course they can. But this project involved multiple suppliers, mixed terms, and different currencies. The client didn’t want to manage that complexity. So using one seller of record was the client’s requirement.
Because the reefer had a dual purpose. It carried the shipment to West Africa, and later it was used on site as a walk-in cold room.
No. We don’t provide door-to-door logistics to West Africa or any other country. As the client’s agent in China, we handled only the China-side part — goods consolidation, container loading, freight booking, and China export customs clearance.
Once the export was completed, we provided the client with a full export document pack, including the BL (Bill of Lading). Once the container arrived at the destination port, the client (or their local forwarder) handled import customs clearance.
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